Brain Awareness Week

Just as in the U.S. we often get fliers in our mailbox that are distributed to all postal customers. Here though, we can't really understand them because the majority of the population speaks and reads Chinese.



What struck me as funny about this particular flier was what I could discern from the little English on it.



Apparently it's Brain Awareness Week in HK, and we are eligible for 10% off of something. Have I missed Brain Awareness Week in the U.S. all of this time? Do I need to send a card? Or flowers? If anyone can illuminate me (and my brain) on this one, I'd love to know if this is a local HK marketing quirk or something I have been oblivious to up to this point.